When we hear the phrase 'kids food' most of us think of the ubiquitous items on children's menu. Such highly processed items like chicken nuggets and fries or starchy items like pizza and mac 'n cheese inevitably come to mind. SNEB's new position statement offers nutrition educators an opportunity to: 1) consider how the social norm of 'kids food' came into our culture and stuck; and 2) bring 'cancel culture' to the critical arena of a societal myth about what children will and should eat. Join this lively webinar discussion and learn how you can help shift the kids' food archetype to to a new norm for parents, educators and society at large.