Food Shifts: Protein Trends, SNAP Debates, and Rising Veggie Prices | ELLEN’S BLOG | Society for Nutrition Education and Behavior (SNEB)

Food Shifts: Protein Trends, SNAP Debates, and Rising Veggie Prices | ELLEN’S BLOG

Posted by: on Wednesday September 10, 2025

SNAP continues to be in the news…note that Louisiana’s SNAP waiver OKs soft drinks w/cane sugar and how grocers may navigate the foods banned from SNAP. Protein is also in the news…do you know what ‘clear protein’ is (hint: it’s trending). A perfect storm: The Bureau of Labor Statistics finds that since January 2024 veggie prices have gone up a lot AND veggies are in short supply. And in other news: McDonald’s will lower the prices of some meals.

What’s Trending

Protein innovation is making waves, with “clear protein” emerging as a low-calorie alternative to traditional powders and a surge of protein-packed foods hitting store shelves—from waffles and pancakes to even soda pop. Meanwhile, government data shows a double squeeze on vegetables: prices are climbing while supplies shrink. At the same time, grocery shopping continues to evolve, with Walmart strengthening its market share and more than 60% of U.S. households buying groceries online in July. Add in new stats on sugar consumption, fast food habits, and how social media now rivals doctors as a health information source, and it’s clear the food environment is shifting fast.


A CURATED LIST OF MUST-READ CONTENT

The USDA, HHS Make Our Children Healthy Again draft report has been released.  Clear protein, a low calorie alternative to other protein powders. Protein-added frozen waffles/pancakes, pop hits the shelves joining other protein-added foods such as ice cream and chips. Campbell’s joins other companies removing artificial colors from products. By next summer they will remove synthetic colors.

 

Not all state SNAP food waivers are alike. Louisiana allows soft drinks with cane sugar. A heads up for grocers and shoppers (and nutrition educators): grocers may position healthy foods in new ways in response to banned SNAP foods. And a recent On Point podcast features a cardiologist, professor, a SNAP recipient and others offering different perspectives of state SNAP bans of junk foods.