Social Marketing 101: An Introduction to an Exciting Process

Social Marketing 101: An Introduction to an Exciting Process

Category: Communication
Speaker: Christine Hradek, MPH, Iowa State University Human Sciences Extension and OutreachJoin us for Social Marketing 101! Have you wanted to learn more about how to incorporate social marketing principles into your work? This presentation will introduce the social marketing process and review examples of exciting ways social marketing cam be used in nutrition education. The target audience is those who are new to social marketing and desire to use it as a tool for behavior change. This webinar is jointly presented by SNEB and ASNNA; specific examples will connect to social marketing within the context of SNAP-Ed. Learning objectives:1. Participants will distinguish between social marketing, social media and nutrition messaging.2. Participants will appreciate the critical nature of audience research and testing.3. Participants will understand the process of developing high-quality social marketing messages and campaign strategies. https://asoft30062.accrisoft.com/sneb/clientuploads/Webinar_Handouts/Social_Marketing_101_SNEB%26ASNNA_4.2014.pdf
Price: $10.00
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