Speaker: Simone Pettigrew is a Research Professor in the School of Psychology and Speech Pathology at Curtin University in Western Australia. Her primary research focus is health promotion, primarily in relation to child obesity, alcohol consumption, ageing, and mental health. Her work is centered on multi-level behavioral change strategies that include (i) communications to motivate individuals to adopt healthier practices and (ii) environmental modifications to make the healthy choice the easy choice.
1. To understand the numerous and often competing motivations that drive food purchases
2. To appreciate the role of qualitative research methods in exploring food decisions
3. To understand that different population groups can have different food-related priorities
4. To be able to relate research outcomes to public policy implications.