This session, sponsored by Dairy Council of California, will outline how our “food landscape” has changed over the past 50 years and list the nine roles that food plays in our lives. The attendee will learn how these factors are inextricably linked to food choices, and how successful dietary advice needs to incorporate social, cultural, ethical, environmental, emotional as well as physical factors. Specific food examples will be used to illustrate how foods can fulfill multiple roles. The session will end with counseling strategies that the health professional can use to incorporate the factors influencing food choices that motivate their client, affecting positive behavior change to the ultimate goal of improving their health.
1. To list at least 4 factors, beyond nutrition and health, that influence consumer food choices
2. To incorporate at least one strategy into counseling sessions to identify the top factor(s) that influence a particular client’s food choices
3. To utilize at least one strategy to align dietary advice to clients with these factors, meeting not just the client’s nutrition and physical needs but their emotional, cultural, creative and spiritual needs