Journal Club 3: Branding a School-Based Campaign Combining Healthy Eating and Eco-friendlieness

Recorded on 3/11/2019

About the Webinar

Great Taste, Less Waste was a communication intervention designed to improve the quality of food brought from home to school, using a combined healthy eating and eco-friendly approach. In this presentation, we will describe branding of this school-based campaign. The branding process included concept development, concept testing, and translation of results into the final campaign concept. 

Related JNEB article

About the Presenters

Sara C. Folta, PhD, Tufts University
Sara C. Folta, PhD is an Associate Professor at the Friedman School of Nutrition Science and Policy at Tufts University. Her research interests focus on public health nutrition, or the utilization of community-based strategies for improving dietary intake, physical activity, and body composition. She has particular expertise in behavioral psychology, communications, and qualitative methods.

Jeanne P. Goldberg, PhD, RD, Tufts University
Dr. Goldberg is a Professor at the Friedman School of Nutrition Science and Policy at Tufts University. She has worked on obesity and chronic disease prevention interventions since 1995 when she was principal investigator on a school-based intervention in Independence, Missouri and co-investigator on Sisters Together: Move More, Eat Better, an obesity prevention campaign for African American women. She was Principal Investigator of the Great Taste, Less Waste study.

Education Benefits

Participants of this webinar will receive 1 CEU for live attendance. The webinar provides information on the following:

SNEB Nutrition Educator Competencies
Nutrition Education Program Design Implementation and Evaluation
Nutrition Education Research Methods

CDR Performance Indicators
2.1.3, 9.3.1, 12.3.1

CDR Learning Need Codes
4010, 4020, 4100