What Did You Say Vs. What Did You Mean: Workshop Series

What Did You Say Vs. What Did You Mean: Workshop Series

November 20, 2020 at 10:30 am - 1:30 pm Eastern



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These virtual sessions will engage nutrition professionals in recognizing and applying plain language techniques to enhance communication of nutrition information to diverse audiences. Trainers will actively engage participants in improving nutrition education materials to meet the literacy, language, and cultural needs of the communities they serve. Participants will apply assessment tools to evaluate readability, actionability, and cultural relevance of the materials they use. Invited experts will share real-life applications, highlighting common communication barriers and solutions. Learning will be reinforced with practice, followed by review and discussion.This webinar has been planned by the Food Nutrition Extension Education Division.

Due to the interactive nature of these workshops, attendance is limited to 30 people and these sessions will not be available as recordings.

  • Nov 13: Hands-on activities to enhance nutrition education materials for diverse audiences
  • Nov. 20: Application of assessment tools

About the Presenters


  • Sharon Austin, Adult Programs Specialist, Family, Youth and Community Sciences UF/IFAS Extension Family Nutrition Program 
  • Celina Wille, Extension Assistant Professor, School of Applied Sciences, Technology and Education, College of Agriculture and Applied Sciences, Utah State University Extension Cache County
  • Linda Bandini, Clinical Professor, Department of Health Sciences, Programs in Nutrition; Associate Professor of Pediatrics, University of Massachusetts Medical School 
  • Hugh Joseph, Agriculture Food and Environment Program (AFE),  Friedman School of Nutrition Science & Policy, Tufts University


Sabrina Kurtz-Rossi, M.Ed., Tufts University School of Medicine and Principal of Kurtz-Rossi & Associates [Trainer #1]

Sabrina Kurtz-Rossi, M.Ed., is Assistant Professor at Tufts University School of Medicine and Director of the Health Literacy Leadership Institute. She is also Principal of Kurtz-Rossi & Associates, a women-owned business offering health, literacy, education, and evaluation services, and an internationally recognized health literacy specialist integrating health and literacy education, enhancing patient-provider communication, and developing plain language health education resources to reach diverse audiences. 

Ms. Kurtz-Rossi’s health literacy study and practice focuses on teaching in the community and training health professionals. She received the 2016 Health Literacy Teaching Award from the Association for Prevention Teaching and Research (APTR) for her work with health professions students. In 2017, she received an Innovations in Diversity Education Award from the Deans Office at Tufts University School of Medicine to exam online discussion as an instruction as an instructional methods for teaching health literacy and cultural humility.  She was honored in 2018 by the Asian Health Literacy Association for her work to establish the International Health Literacy Association (IHLA) in support of professionals all over the world working to improve health literacy.  IHLA is presently planning the first ever global health literacy summit which is scheduled for 2021

Elena T. Carbone, DrPH, RD, LDN, FAND, University of Massachusetts Amherst [Trainer #2]

Dr. Carbone has over 25 years of experience in health education and nutrition communications. Her mixed methods research engages multi-ethnic communities with low health literacy skills and integrates behavioral interventions to promote health and prevent chronic disease complications.  She has served as Principle Investigator (PI) of numerous community-based research studies. Most recently she was PI of a maternal health literacy grant with colleagues from Ghana, Australia, England and the US. She has just published a co-authored text book chapter entitled, Reintegrate Empowerment & Health Literacy to Advance Public Health and Healthcare Delivery (IOS Press, 2020).

Dr. Carbone is a Registered Dietitian and Fellow of the Academy of Nutrition and Dietetics. She is Professor and Chair of Department of Nutrition at the University of Massachusetts Amherst. She also serves as Co-Chair of the International Health Literacy Association’s Standing Committee on Policy & Advocacy and the UMass Amherst representative on the WorldWide University Network’s Public Health Steering Group. She has served as an Editorial Committee member of the Journal of Nutrition Education and Behavior and the Journal of Nutritional Disorders & Therapy.  Dr. Carbone is also Founding Director of the Community-Engaged Research Program at the Commonwealth Honors College and she been an Advisory Board Member and Instructor at the Gustolab Institute Center for Food and Culture in Rome, Italy since 2012.

Education Benefits

These sessions are appropriate for Dietetic Interns to train them in the development and evaluation of culturally sensitive nutrition education materials and communication techniques. A hands-on experiential approach will be used that will provide ample opportunity for learning.

Participants of this webinar will receive 1 CEU for live attendance. The webinar provides information on the following:

SNEB Nutrition Educator Competencies

  • 9.3     Engage and educate through simple, clear, and motivational language appropriate for diverse audiences.
  • 8.7     Design or select strategies, activities and materials that match the objectives and are appropriate for diverse audiences.
  • 1.8      Critically evaluate the source of materials that provide nutrition information.

CDR Performance Indicators

  • 2.1.3 Tailors message to meet the needs of the target audience
  • 2.1.7 Delivers information and opinions in a respectful and professional manner.
  • 2.1.6 Evaluates the effectiveness of the communication.
  • 9.4.6 Uses socially and culturally appropriate strategies in order to respect diverse cultures and values.

CDR Learning Need Codes

  • 6050 Instructional materials development

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