The Evolution of Farmers Markets

Posted by: Ellen Schuster, BA, MS on Monday, April 22, 2019

The Evolution of Farmers Markets

Article originally appears in the April 11, 2019 issue of the SNEB eCommunicator

As we head into spring it’s timely to take a look at farmers markets (FM). They’ve been around a long time in one form or another. Yet they have certainly evolved: from their location (senior centers), to products offered to how to pay (acceptance of SNAP/WIC  benefits and credit cards).

Overview/finding farmers markets
**Farmers Market Coalition: an overview
https://farmersmarketcoalition.org/education/qanda/

**National farmers market directory: find a market near you and other info
https://www.ams.usda.gov/local-food-directories/farmersmarkets

**10 reasons to support farmers markets: includes supporting farmers, learning where food comes from, getting new ideas about how to reward food and more!
https://cuesa.org/learn/10-reasons-support-farmers-markets

**Best farmers market in every state: according to Taste of Home
https://www.tasteofhome.com/collection/best-farmers-markets/

The evolution of farmers markets
**Why are so many farmers markets failing?: in a word, success. There are a lot of FMs but are there enough farmers? In addition, now there are more ways to get food including online and CSAs (community-supported ag).
https://www.npr.org/sections/thesalt/2019/03/17/700715793/why-are-so-many-farmers-markets-failing-because-the-market-is-saturated

**5 ways America’s farmers markets have evolved: including use of technology and education such as cooking demos.
https://civileats.com/2015/08/05/5-ways-americas-farmers-markets-have-evolved/

Unique markets
**Unique farmers market draws customers: read about a Greenville, SC market and its criteria including foods grown w/in 100 miles
https://cfgrower.com/unique-farmers-market-model-draws-customers/

**This farmers market is part of a plan to reduce teen births: an Orlando, FL FM is run by teens
https://www.yesmagazine.org/peace-justice/orlando-teen-program-fights-pregnancy-dropouts-crime-20190328

Urban farmers markets
**Managing small urban farmers markets: markets with 5 or fewer vendors come to some neighborhoods
https://www.iatp.org/documents/managing-small-urban-farmers-markets

**Inside the future of urban farmers markets: including using mobile pay and diverse locations such as subway stations
http://www.zipcar.com/ziptopia/futurecity/future-urban-farmer's-markets

**Urban farmers markets: accessibility, offerings, and produce variety, quality and price compared to nearby stores: a cross-sectional look at urban FMs in the Bronx, NY finds they offered fewer kinds of produce, higher prices, more exotic/unusual items and less healthy products (refined/processed) compared to stores. 
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4410073/pdf/nihms668227.pdf

Schools as sites for farmers markets
**In-school farmers markets - setting up for success: what to consider if you are thinking about starting an in-school FM
https://articles.extension.org/pages/70377/in-school-farmers-markets-setting-up-for-success

**Starting a school farmers market: includes best practices and examples
https://kidsgardening.org/garden-how-to-school-farmers-market/