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Review of:

Fruit and Vegetable Express Bites

Image courtesy of:
University of Wisconsin at Madison
Producer:University of Wisconsin at Madison
Date Produced:2005
  • Web Site
  • Young Adults (19-30 yrs)
  • Eating Patterns
  • Healthy Eating Tips
  • Vegetables
  • Fruits
Description:This web site is designed specifically for young adults who may want to change their eating habits. The eating habit focused on is eating at least 5 cups of fruits and vegetables each day for women and 6 cups for men, assuming a moderate level of activity.
Ordering Info:n/a
Web Site:www.nutrisci.wisc.edu/fav
Comments:The website was displayed at the SNE technology fair in 2005 and a poster on evaluation results was shared at SNE annual conference in 2006.

NC219/IFAFS-funded multi-state research team.

The stage-of-change tailored website was evaluated with a sample of 111 young adults, ages 18-24) from WI, ME, SD, and NE. Positive effects were noted for mediators and indicators of dietary behavior change, especially for vegetables.


A. Use of MyPlate/MyPlate or the Dietary Guidelines for Americans
Material based substantially on MyPlate or 2010 Dietary Guidelines for Americans.

The website is consistent with MyPyramid and the DGA in that it encourages adults to increase consumption of fruits and vegetables -- and that it speaks about serving sizes in terms of cups. However, it never refers to either of these sources by name and it assumes that all participants are getting at least moderate physical activity.
B. Scope
Scope of information is a mix of appropriate and less than appropriate concepts.

The information is technically accurate for young adults, but I don't believe the site design or copy is relevant enough for this audience. I really can't imagine that many young adults would take the time to click through the entire exercise.
C. Purpose
Purpose of material clearly stated in title or introduction.
D. Organization
Material is organized but not all major points are easily identified.

The main point is very clearly identified: eat more fruits and vegetables. But, I had trouble navigating through the site.
E. Accuracy
Information is accurate and recommendations current with content of MyPlate and the 2010 Dietary Guidelines for Americans.
F. Learner Background
Material does not assume that reader has background information.

The information was very basic and explained details well.
G. Learning Objectives
Learning objectives identifiable and met.
H. Learning Activities, Projects, or Interactive Learning Tools
Material includes a variety of stimulating and interesting learning experiences, questions, projects, or suggestions for further action that will involve the reader.

It includes interactive questions and suggestions, but I didn't find them to be very stimulating.
I. Objectivity/Sponsor Bias
Subject matter presented objectively and fairly. No brand name promotion or obvious sponsor bias.
J. Inclusion of learning objectives, learner activities, instructional aids, lesson plans, evaluation component, identification of required instructional materials, web site with additional materials.
Material includes five or more of the above.
K. Recipes (if included)
No recipes are included.

Full recipes aren't included, but it does include some practical tips for food preparation.
L. Recipes (if included)
No recipes are included.
M. Instructional Resources
Instructor resources not needed for this material.
N. Credits, References and Resources (Including dates, publisher, etc.)
Credits, references, and resources outdated, inaccurate, and unusable, or no references/resources/credits provided.

No references listed.
O. Summary
All major ideas summarized or reviewed to reinforce key concepts; summaries easily identified.

A. Role Models
Positive role models are provided in text and illustrations. Role models presented as having many roles, traits, and emotions.
B. Multi-cultural Representation
Material does not include any outright negative stereotypes concerning racial, religious, or ethnic groups.
C. Different lifestyles and food patterns
Material reflects, but does not emphasize, a variety of values, practices, and/or food patterns representative of different lifestyles, cultures, and socioeconomic levels.

Print Materials
A. Writing Style
Main ideas are clear, but sequence of information may not flow smoothly in all sections.
B. Writing Approach
Material is easy to read but does not personally involve the reader. Limited use of negative wording (e.g., “Don't eat”). Active voice is used most of the time.

Active voice is used, but negative wording does appear at times.
C. Vocabulary
Vocabulary used is appropriate for intended audience. Minimizes use of technical terms and if used, are defined.
D. Supportive Illustrations
All of the illustrations contribute to the material and are on the same page as their textual references. Tables and graphs are as simple and easy to read as possible. All information needed in graphs and tables is provided in a form requiring no further explanation.
E. Layout and Design
Color, design, and layout of material are adequate but do not stimulate interest.

This site didn't stimulate my interest at all -- and I'm interested in the topic. I can't imagine that it would stimulate the interest of people who are having trouble getting enough fruits/vegetables.
F. Visual Quality
Paper weight used is heavy enough so that print from one side cannot be seen on the other side. Text is written in a font size that is easy to read, and the main body is not written in capital letters.
G. Headings/Cueing Devices
Clear headings are provided for each topic area. Cueing devices (shading, boxes, arrows, etc.) are used to direct attention to key points.
H. Approximate Reading Level
Reading level is at 6th, 7th or 8th grade level.

Web Sites
A. Currentness of Information
Web site information is current; there are no broken hyperlinks.
B. Readability
Text size is adequate for viewing. Good contrast between text and background.
C. Navigation
Information is virtually impossible to find due to poor site navigation.

The site is meant to be interactive, so depending on how you answer questions, it presents you with "personalized" information. I clicked through the site various times answering questions differently and continuously stumbled upon new information. However, because there is no site map or ways to return to get the information, I couldn't find the information again unless I answered the questions the exact same way again. It would be nice if some of the tips were accessible via a navigation bar or site map.

Overall Comments on Resource Reviewed

A. Positive Points of the Reviewed Resource:
The website presents information in easy-to-understand language. It attempts to personalize it based on some one's desire to change behavior.
B. Points that Could Be Improved:
The site could be "jazzed" up a bit to be more stimulating for the target audience. It's currently too cumbersome, boring and time-consuming for many young adults to spend time on. It should include a navigation bar for easier access to key information.
C. General Comments
D. Overall Summary

Reviewer Rating
Any opinions expressed about any resource in this web site (either expressly or implied) are solely and completely the responsibility of the reviewer and do not necessarily represent the views or opinions of the Society for Nutrition Education and Behavior.

Recommended with Reservations

Read other Review for this resource.