Upcoming Webinars
Implementing Social Marketing in Michigan
Webinar sponsored by the SNEB Social Marketing Division
May 18, 2012 | 3:00 - 4:00 p.m.
Click to Register | Webinars are free for SNEB Members/Discounted Registration for ASNNA members
The “Grow Your Kids with Fruits and Veggies” social marketing campaign began in 2006 in Michigan as part of the Supplemental Nutrition Assistance Program, Education Plan. Since then the campaign has included supporting nutrition educators engaging audiences at community events, partnering with food banks with an information only approach, and sharing the message through billboards and buss signs. This presentation will describe activities in the context of their role in social marketing. Successes and failures will be shared in order to encourage utilization of social marketing as an acceptable method for behavior change. Webinar is sponsored by the Social Marketing Division of the Society for Nutrition Education and Behavior.
Cost:
Webinar is free for member of the Society for Nutrition Education and Behavior. ASNNA members receive a discounted registration of $10.
Non-member attendees are $25
Webinar attendance earns .1 CPE units
Learning Objectives:
1. Identify at least two ways to target allowable audiences for SNAP-Ed social marketing
2. Describe two social marketing implementation strategies for low income audiences
3. Explain two ways a social marketing campaign can be evaluated.
Speakers:
Paul McConaughy, MA, Michigan Nutrition Network at Michigan Fitness Foundation
Understanding Consumer Behaviors from Mindset to Meal
Webinar sponsored by the SNEB Communications Division
June 20, 2012 | 2:00 - 3:00 p.m.
Click to Register | Webinars are free for SNEB Members
The obesity epidemic in the US has triggered public and private organizations to initiate numerous nutrition, health and wellness initiatives in an effort to improve the lifestyle behaviors of Americans; however, initiating and maintaining positive behavior change seems to be a struggle for most of the population. This webinar will feature consumer insights from the International Food Information Council (IFIC) Foundation and Share our Strength’s Report on Low-Income Families' Efforts to Plan, Shop for, and Cook Healthy Meals to provide attendees with a view of current consumer behaviors and attitudes influencing food choices. This webinar is sponsored by the Communications Division of the Society for Nutrition Education and Behavior.
Cost:
Webinar is free for member of the Society for Nutrition Education and Behavior.
Non-member attendees are $25
Webinar attendance earns .1 CPE units
Learning Objectives:
1. Understand the perceptions, behaviors, and barriers of American consumers in relation to health and wellness, grocery shopping, and cooking
2. Recognize the importance of consumer trends to maximize your message and improve programs
Speakers:
Laura Seman, MPH, Senior Manager, Program Development and Evaluation, Cooking Matters, Share Our Strength
Marianne Smith Edge, M.S., R.D., L.D., FADA, Senior Vice President, Nutrition and Food Safety, International Food Information Council (IFIC) and IFIC Foundation
Recorded Webinars
SNEB records webinars and makes them available for both members and guests. Recorded webinars are free for members. Non-members who wish to view a recorded webinar may contact the SNEB office. The following webinars are available:
SNEB Member Orientation (March 2012)
Listening to the Audience: Iowa Nutrition Network Social Marketing for 2012 & Beyond (December 2011)
What the JNEB Looks for in Qualitative Papers (November 2011)
Make Half Your Plate Fruits and Vegetables (October 2011)
Children and Weight: First Do No Harm (September 2011)
An Insider's View of USDA's MyPlate (June 2011)
Cheese and the Sodium Challenge: Insights for Educators
Teaching Students, Interns, and Paraprofessionals Non-Diet Approaches to Weight Management
Going with the Grain: Solutions to Achieve 2010 Dietary Guidelines Fiber Recommendations
Health Literacy: Delivering Effective Messages and Understanding Cultural Differences
Food Intolerances: How to Distinguish Between Fad and Reality
Child Nutrition Reauthorization (CNR) Update
The Development and Application of the Healthy Eating Index - 2005
Communicating Nutrition: Working with the Media
Mapping Your Course to the Executive Suite
Nutritional Challenges Faced by Seniors Living in Rural Areas
Older Americans: Health, Functionality, Nutrition and Food Security
SNEB Webinars
Looking for educational opportunities without ever leaving your office? SNEB hosts webinars on a variety of topics. Most opportunities are free for SNEB members and offer continuing education credits. Guests may attend for a slight fee and require registration. Learn how to propose an SNEB webinar.
