Social Marketing 101: An Introduction to an Exciting Process
Monday, April 28, 2014 |
1:00 PM - 2:00 PM EDT | Register
Join us for Social Marketing 101! Have you wanted to learn more about how to incorporate social marketing principles into your work? This presentation will introduce the social marketing process and review examples of exciting ways social marketing cam be used in nutrition education. The target audience is those who are new to social marketing and desire to use it as a tool for behavior change. This webinar is jointly presented by SNEB and ASNNA; specific examples will connect to social marketing within the context of SNAP-Ed.
1. Participants will distinguish between social marketing, social media and nutrition messaging.
2. Participants will appreciate the critical nature of audience research and testing.
3. Participants will understand the process of developing high-quality social marketing messages and campaign strategies.
Speakers: Christine Hradek, MPH, Iowa State University Human Sciences Extension and Outreach
SNEB and ASNNA members attend the webinar free as a benefit of membership. Cost to attend as a non-member is $25. If you are not an SNEB member you will receive an email with payment instructions after registering. After registering you will receive a confirmation email containing information about joining the Webinar. Attendees earn 1 CEU
The Power of Protein: Separating Hype from Reality
Date: Tuesday, May 6, 2014 | Time: 2:00 AM - 3:15 PM EDT | Register
The consumer is bombarded with nutrition information on a daily basis—with protein as a hot issue this past year. Information is often confusing and conflicting and consumers do not understand how to apply the knowledge to their own diets to improve their health. This webinar will outline the most substantiated health effects of protein, specifically on appetite, weight management, sarcopenia and athletic performance. The importance of consuming balanced amounts of protein throughout the day and the influence of a protein-rich breakfast on adolescents’ health will also be covered. Emerging research on protein’s effects on cognition and in prevention of diabetes will be addressed. The session will end with practical points on how the nutrition educator can translate the research into application to meet the needs of individual clients.
Heather Leidy, PhD, Nutrition and Exercise Physiology, University of Missouri
Nancy R. Rodriguez, PhD, RD, FACSM, College of Agriculture and Natural Resources, Departments of Kinesiology and Allied Health, University of Connecticut, Storrs
1. Outline the multiple health benefits of protein, beyond muscle building (e.g. satiety/weight mgmt., healthy aging, blood sugar control,
2. Compare the IOM’s recommended range of protein intake (10-35cal %) to the RDA minimum intake (0.8g/kg/day) and identify specific demographic groups that may benefit from the higher levels.
3. Design diets that include evenly-distributed protein levels throughout the day from a variety of sources, starting with breakfast.
4. Identify foods that are high-quality sources of protein.
Attendees will earn 1 CPEs from the Commission on Dietetic Registration.
SNEB Members attend webinars free as a benefit of membership. Non-member cost is $25 however but the first 100 non-members to register will attend as guests of Dairy Council of California.
Fall 2014 Journal Club
SNEB Members attend webinars free as a benefit of membership. Cost to attend as a non-member is $25. If you are not an SNEB member you will receive an email with payment instructions after registering. After registering you will receive a confirmation email containing information about joining the Webinar. Attendees receive 1 CEU for attending.
Special thank you to Sarah Colby PhD, RD, Assistant Professor at The University of Tennessee Department of Nutrition, for championing and organizing this effort. For more information please contact the SNEB office at firstname.lastname@example.org or call 317-328-4627. If you'd like to pre-register for the fall semester, please email email@example.com.
SNEB member can view recorded webinars for no cost as a benefit of membership at http://www.sneb.org/members/recordings.html. Non-members wishing to purchase a recording will be charged $25 per webinar. Email firstname.lastname@example.org with the title of the sessions you wish to purchase. The following webinars are available:
Obesity Risk Assessment for Preschoolers: Tailor to your needs (recorded March 31, 2014)
Journal Club 10: The Salience of Food Labeling among Low-income Families with Overweight Children (recorded March 25, 2014)
Journal Club 5: Determinants of Food Label Use among Supermarket Shoppers: A Singaporean Perspective (recorded March 2, 2014)
Student Only Webinar (recorded February 26, 2014)
Journal Club 4: Social Media and Nutrition Education: The Food Hero Experience (recorded February 24, 2014)
Journal Club 3: Manga Comic Influences Snack Selections in Black and Hispanic New York City Youth (recorded February 10, 2014)
8 Steps to Becoming a Reporting Rockstar (recorded December 19, 2013)
Is Lactose Intolerance Stopping Your Dairy Intake? (recorded December 5, 2013)
Journal Club 11: Electronic Media and Beverage Intake among U.S. High School Students (recorded November 18, 2013)
Disruption of the usual - Rethinking behavior change and communication in nutrition education by Craig LeFebvre (recorded November 13, 2013) - playback is free to non-members with signup!
Journal Club 10: Classroom Parties in United States Elementary Schools: The Potential for Policies to Reduce Student Exposure to Sugary Foods and Beverages (recorded November 11, 2013)
Journal Club 9: A Qualitative Investigation of Teachers' Information, Motivation, and Behavioral Skills for Increasing Fruits and Vegetables Consumption in Preschoolers (recorded November 4, 2013)
Journal Club 8: A Pilot Comprehensive School Nutrition Program Improves Knowledge and Intentions for Milk and Alternatives Intake among Youth in a Remote First Nation (recorded October 28, 2013)
Journal Club 7: Associations Between Whole Grain Intake, Psychosocial Variables and Home Availability among Elementary School Children (recorded October 21, 2013)
Journal Club 6: Statewide Evaluation of Local Wellness Policies in Georgia: An Examination of Policy Compliance, Policy Strength, and Associated Factors (recorded October 14, 2013)
Journal Club 5: Implementation of a School-based Internet Obesity Prevention Program for Adolescents (recorded October 7, 2013)
Journal Club 4: Expanding Children's Food Experience: The Impact of a School-based Kitchen Garden Program (recorded September 30, 2013)
Journal Club 3: Using a Systematic Conceptual Model for a Process Evaluation of a Middle School Obesity Risk-Reduction Nutrition Curriculum Intervention: Choice, Control & Change (recorded September 23, 2013)
Journal Club 2: Psychosocial Measures Used to Assess the Effectiveness of School-Based Nutrition Education Programs: Review and Analysis of Self-Report Instruments for Children 8 to 12 Years Old (recorded September 16, 2013)
JNEB Webinar: Statistics for Survey Design: Solutions for Success (September 11, 2013)
Journal Club 1: Pilot Study of the Effects of Interview Content, Retention Interval, and Grade on Accuracy of Dietary Information from Children (September 9, 2013)
Beyond Bones: Understanding the Benefits of Dairy and Overcoming Barriers to Dairy Consumption (August 22, 2013)
Early Childhood Nutrition: How to Get Feeding off to a Positive and Healthy Start (May 23, 2013)
JNEB Journal Club Session 10 - Texting for Health: The Use of Participatory Methods to Develop Healthy Lifestyle Messages for Teens (April 8, 2013)
JNEB Journal Club Session 9 - Incentivizing Children’s Fruit and Vegetable Consumption: Results of a US Pilot-Study of the Food Dudes Program (April 1, 2013)
JNEB Journal Club Session 8 - Perceptions of Healthful Eating and Influences on the Food Choices of Appalachian Youth (March 25, 2013)
JNEB Journal Club Session 7 - The Relationship between Practices and Child Care Providers’ Beliefs Related to Child Feeding and Obesity Prevention (March 18, 2013)
SNEB New Member Orientation (March 13, 2013)
JNEB Journal Club Session 6 - Associations among School Characteristics and Foodservice Practices in a Nationally Representative Sample of U.S. Schools (March 11, 2013)
JNEB Journal Club Session 5 - Beliefs about the Role of Parenting in Feeding and Childhood Obesity among Mothers of Lower Socioeconomic Status (March 4, 2013)
JNEB Journal Club Session 4 - A Qualitative Study to Explore How Parental Expectations and Rules Influence Beverage Choices in Early Adolescence (February 25, 2013)
Supporting Healthy Body Image through Nutrition Education and Counseling (February 20, 2013)
JNEB Journal Club Session 3 - The Healthy Toddlers Curriculum (February 11, 2013)
JNEB Journal Club Session 2 - The Influence of Cartoon Character Advertising on Fruit and Vegetable Preferences of 9- to 11-Year-Old Children (February 4, 2013)
Food and Nutrition Blogging 101 (January 29, 2013)
JNEB Journal Club Session 1 - Nutrition Claims Impact Health Perceptions and Taste Preferences in 4th and 5th Grade Children (January 28, 2013)
Exploring Solutions to Increase Access to Nutritious Food in "Food Deserts" (September 25, 2012)
Fruved: A Social Marketing Campaign (September 20, 2012)
Implementing Social Marketing in Michigan (May 2012)
SNEB Member Orientation (March 2012)
What the JNEB Looks for in Qualitative Papers (November 2011)
An Insider's View of USDA's MyPlate (June 2011)
Looking for educational opportunities without ever leaving your office? SNEB hosts webinars on a variety of topics. Most opportunities are free for SNEB members and offer continuing education credits. Guests may attend for a slight fee and require registration. Learn how to propose an SNEB webinar.