Disruption of the 'usual' - Rethinking behavior change and communication in nutrition education
(recorded November 13, 2013)
Speaker: Craig Lefebvre, PhD, socialShift, University of South Florida College of Public Health
If you would like to view this free webinar program, please provide an email address and watch for a reply email with the link information for the slide handout and video file.
a. Identify differences in the approach to using social media in communication programs
b. Specify why communication is only part of the solution (what are other pieces)?
c. Apply behavioral economics principles to nutrition education programs
d. Understand the importance of people-centered and place-based programs for improving nutrition behaviors.
Follow up Q&A
If you have a follow up question for Dr. Lefebvre please post at his blog - http://socialmarketing.blogs.com/
Additional reading - Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment by R. Craig Lefebvre